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Aelkemi – the fashion brand which conjures up golden nuggets of fashion from the ordinary

Article by John

Aelkemi is without doubt the fashion brand which conjures up golden nuggets of fashion from the ordinary much like the promise of the alchemists of antiquity who presumed they could turn base metals into alluring gold. Unfortunately for those charlatans of the past they didn’t possess the power, unlike the fashion brand owned and run by Alvin; focusing on prints and designs which are unique combined with organic textile processes which have been handed down over the years, the brand represents femininity in all its forms and practices.
Each and every collection which appears from this talented designer and his enthusiastic team are recognised for the raw energy which has become a signature of the label. The proof of the impact which any design label and/or designer makes within the fashion industry is reflected in the number of award received from within the industry, of which over the past fifteen years have been many and nominations numerous.
Sadly sometimes awards have to be shared out but the sheer weight of nominations and subsequent awards more than make up for coming second or third in any contest of skills and design flair. Indeed, such is the desire to focus on developing, nurturing and maintaining the integrity of each item which comes out of the design house the flexibility of the each collection and subsequent collection continues to appeal to a wide audience.
Many of the collections and feminine creations have graced the catwalks at international fashion week events held around the world, and the connecting thread (pardon the pun) is the attention to detail and distinctive hand finishing which the Aelkemi brand is famed for. Bold yet understated prints and designs are the mainstay of the collection and yet one wonders where the inspiration comes from; perhaps the inspiration is rooted in the land and the culture, the free spirit which seems to possess Australians naturally and of course the fierce independence of a culture which has over some two hundred years transformed what was once a desolate, wild landscape into a modern thriving country.
The Aelkemi brand from an outsider’s point of view looks to have many years of life in it and inspiration, if it continues apace from the design house team as it does at its present rate appears to show no sign of slowing or losing its wide appeal among a wide audience of women.
More information and of course some genuinely golden examples of the Aelkemi collection are available to buy from the website of the Style Palace. Check the website out today, the address of which is http://www.stylepalace.com.au/products/designer/Aelkemi.

More information and of course some genuinely golden examples of the Aelkemi collection are available to buy from the website of the Style Palace. Check the website out today, the address of which is http://www.stylepalace.com.au/products/designer/Aelkemi.










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