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Foil Business Cards – Worth The Cost?

Article by Alan Saltz

Foil business cards stand out.

And having a business card that impresses your prospects, clients and associates is key to the response that it will generate.

After all, a card that fails to make an impression is likely to be lost, forgotten, or worse… disposed of.

Some refer to this as passing “the trash test.”

The fact is, there are so many ways to go about passing the trash test. So many different ways to ensure that your card engages someone the minute it’s placed in the palm of their hand.

So how do foil business cards stack up?

Well, foil stamped business cards are undoubtedly classier than their standard counterparts. That’s because what replaces otherwise typical text, or design, is a shiny, metallic looking coating. And there’s just no denying that silver and gold are alluring. In addition to the visual effect, a foil stamped business card can also add texture to an otherwise standard card. That’s because the foil is often applied on top of the text, logo, or design, lifting it above the card.

Few would argue — it’s a nice touch. Pardon the pun.

But are foil stamped business cards worth the cost?

As is the case with all business card options, materials, and effects, it really depends on who you are, what you do, and the recipient of your cards. For professional services like attorneys, real estate agents, and designers it might be just what your business card needs to give it a touch of class and exclusivity.

Or you might have a design concept in mind where adding a foil stamp helps you rise above the ordinary. A hair salon, for example, might accent the long flowing hair on its model. Or a pet shop might accent the dog collar around a dog’s neck.

Naturally, this requires a certain level of customization that may increase both the cost of the card itself, and the need to hire a designer as well.

For some, the cost of a foil business card is far outweighed by the added impact it generates. Others will find that there’s a better way to achieve the same result – whether through a unique business card material like clear plastic, or rounded corners, a fold over card that becomes a content driven mini-brochure, or even a raised ink card which provides a similar textural experience to foil business cards without the shiny look.

It all depends on you.

What’s important is that you’re taking the time to make sure that your business card ENGAGES people – and creates a lasting impression.

That alone — however you decide to do it — puts you head and shoulders above the masses, and ensures your card is a powerful weapon in your marketing arsenal.

About the Author

Are foil business cards right for you?

Before you decide, check out this helpful foil business cards resource. You’ll also find reviews, deals, and ideas for the best business cards in every category imaginable! Don’t miss it.

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