728x90 header
Chickens Secondary Header

The Relationship Marketing Concept Takes Marketing into the next Level

Article by Ray Whittaker

The relationship marketing concept is not really a new idea. Customer relationship management has existed for a while now. But advances in technology, and particularly the world wide web, have made relationship marketing a great deal more accessible; to the point it is quickly transforming into just about the most powerful marketing technique available.

If you’re not acquainted with the relationship marketing concept, permit me to lay it out for you briefly: relationship marketing is centered on creating good relationships with customers. It really is about building brand loyalty and long-term customer devotion. Entrepreneurs and small businesses proprietors need to develop relationships based on trust and mutual benefit. With more individuals shopping on the web these days, it’s more vital than before to have the ability to build good relationships with customers and prospects. We are not finding as much opportunity to connect with customers face-to-face.

The reason why people use the internet is usually to get information. Sure, a lot of people are purchasing on-line that is not the primary reason they go there. Even if they’re on the lookout for something to buy, they’ll research the product or service before making a buy. So supposing you help someone to make the ideal buying choice without giving them the hard sell, would you say they may be grateful for that? And once that person is preparing to buy, who’re they most likely to trust? That’s what the relationship marketing concept is all about; building a relationship with people so that they desire to be your customer.

Yet how can we apply the relationship marketing concept to prospects and potential buyers in the online world? Offline this can be easier for the reason that old school marketing approaches usually involve meeting, and getting to know, potential prospects in person. However online we only have the website store front. Well, to put it briefly, the way to create relationships within the online community would be to treat it just like a ‘community’. Should all you attempt to do on-line is sell stuff, you most likely are going to push more individuals away than you attract.

For those who have never thought of the Internet as a community before, you could be pardoned for that. Although the Internet is mostly a group of communities. Every niche, every hobby, every pastime is catered for. Whatsoever you are interested in or whatever you sell, there’s a web based community somewhere which has identical interests. Love, good friends, politics, goods and services are on the market to be seen. If you have a product or service that you sell to a specific market or niche, the likely hood is you can find a community on the Internet which serves that same market or niche. If you happen to be promoting something to do with a specific activity for example, there is very likely to be a community where individuals meet that are interested by that . No matter if you’re selling groceries, people want to know where to get the best bargains.

So find these services and take part in the conversations but be a responsible participant in the group. Don’t spam people! You would lose plausibility very quickly like that. You ought to be able to add value to the community by responding to questions and providing sincere advice. That way you ought to be identified as an expert in your field and you will begin to see the relationship marketing concept working for you.

About the Author

Ray Whittaker is an Internet marketer and a member of the Six Figure Mentors online business mentoring community

More Pardoned Articles

It's only fair to share...Share on FacebookTweet about this on TwitterPin on PinterestShare on Google+Digg this

Comments are closed.

728x90 header
Chickens Secondary Header
Search the Site
Chicken Pens and Runs
film contracts
Script to Sales
Application Selection