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Will the Kindle Fire Steal Apple’s Christmas

Article by Liba456

When Apple reports its fourth-quarter salary later today, there will be a batch of big numbers bandied about: tens of millions of iPhones, iPads and Mac computer sold, and no doubt record profits. Even though the shadow of former CEO Steve Jobs’ transitory will add some abstemiousness to the affair, there’s little uncertainty that Apple will have a lot to feel good about.With the last quarter in the books, concentration will shift to the imminent holiday season, and when Tim Cook gets on the call today, he’ll shed some light on pardon? the company expects in the last three months of the year. Will Apple be able to keep its unprecedented winning streak departing into the upcoming public holiday season?Apple’s Winning StreakIn at least two categories, the answer is almost positively yes. The iPhone 4S (see slideshow below), which launch last week has previously broken all kinds of records, to the pointe where customers can at the present only get it if they make a condition. And Mac computers just climb to all-time highs in marketplace share in the U.S. (13.7 percent) and the world (6.45 percent), according the analytics firm Net Applications.The one category that may be nerve-racking Apple executives–and hoard holders–is the iPad. Certainly, the company is expected to report healthy sales of the iPad 2, while the competition is in such disarray (tablets from RIM, Android, and HP have all either struggled or died) they can’t even credibly be called rivals. Apple’s share of the tablet market was recently clocked at an seemingly invincible 80 percent. However, one looming product has the potential to up-end everything: the Kindle Fire.The Kindle Fire is priced to sell, sell, sell: It will rate just $ 200, or $ 300 less than the cheapest iPad. Although manufacturer have brought medicine to market at that price level before, the Kindle Fire spirit also be tied into Amazon’s entire digital ecosystem, integrating Amazon music store, video comfortable, cloud storage, and of course e-books–all high-pitched for users’ attention from the home computer screen. The Fire has a smaller screen (7 inches to the iPad 2s 10), but budget-conscious customers in a down economy may see the hardware tradeoffs as value the $ 300 savings.If the Fire is as successful as some are predict, it could put a considerable dent into the iPad’s market share. Earlier this year, analyst had predicted Apple would sell between 40 to 60 million iPads this year, other than Apple has reported advertising sold “only” 13.9 million so far this year. That would mean, sandwiched between today’s wages report and the next, Apple would call for to sell almost 30 million iPads to convene those expectations.Given this is Apple we’re talking concerning, that could very well still come about. Then again, the Kindle Fire may steal Apple’s (and everybody else’s) Christmas. There’s also a third possibility: the tablet marketplace is so new that it could be there’s opportunity for two big tablets. Apple may keep on to post record statistics and dominate the high end, while Amazon’s Kindle Fire ignites a new-fangled kind of customer base who beforehand thought tablets be a toy they couldn’t afford.Tim Cook will probably field a few question about the Kindle Fire in today’s call, and with a lot of luck he may drop hint about what Apple’s response force be (iPad prices slashed? 7-inch iPad next year?). But even if he give the conventional “no comment,” it’s a sure bet Apple’s maintenance a close eye on its new capsule rival, and it’ll affect Apple’s iPad strategy in the months (and years) to come.

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